WLKY News

http://www.wlky.com/news/local-news/louisville-news/festival-of-trees-and-lights-kicks-off-at-slugger-field/-/9718340/22985608/-/69qr5r/-/index.html
On WLKY's homepage, there is a story on a constant scroll of lead stories titled, "Festival of Trees and Lights' kicks off at slugger field." Just by the title, it can be guessed that this story is purely an advertisement. It is most likely meant to make people want to go to this festival, but there is a possibility that this festival has some major impact on people. If it does, there is no way to know by clicking on this article. The entire article reads, "WLKY is proud to be a part of the event, which benefits diabetes care at Kosair Children's Hospital." The whole article is one sentence and one video. "Maybe the video contains some information," one might think. Nope. The video lasts two minutes and about 30 seconds of it is a lady (no significance is given to her) trying to convince viewers to come to the festival. About 20 seconds is a broadcaster talking, reciting the exact sentence shown in the article, and finally, the last minute is a group of girls from Sacred Heart singing Christmas carols.  
This video/article was purely an advertisement and had no business being part of a scroll of lead stories. It violated one of the seven yardsticks of journalism: newsworthiness. This story isn't part of one of the key core/peripheral topics, and doesn't have any affect on anyone's lives. WLKY shouldn't completely stop showing advertisement news like this, but they definitely need to find somewhere other than the scroll of lead stories to put them.