WLKY's homepage, http://www.wlky.com/, like all other large local news networks' home pages, are meant to show people who access the site large local news stories. Usually, on a news network's homepage, a person could find lead stories, trending stories, and late breaking news. A lot of news stations even have a box at the top of their homepage which either constantly scrolls or shows the top stories on that website. WLKY is one of the news stations who has a box at the top of their page scrolling the top stories. On November 15, 2013, they scrolled the top fourteen stories through that box of top stories. Yet less than sixty percent of their "lead stories" were actually relevant local news stories. Six out of the fourteen stories were either advertisements for themselves or other companies, or "fluff" stories.
These stories consisted of:
"25 animal facts you didn't know" http://www.wlky.com/news/25-animal-facts-you-didnt-know/-/9366352/22388016/-/p3wbhqz/-/index.html,
"Share your weather photos on u local" http://www.wlky.com/ulocal/share-your-weather-photos-on-u-local/-/9365640/9718014/-/il8pxl/-/index.html
"Show us what you are thankful for on u local" http://www.wlky.com/ulocal/Show-us-what-you-re-thankful-for-this-Thanksgiving-on-u-local/-/9365640/17451016/-/9k2o37z/-/index.html,
and more. The whole purpose for a box of "lead stories" is to put lead stories in it. WLKY might need to work on finding where to put their advertising stories so people can still see them while they don't interfere with actual lead news stories.
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